Google has announced that Google Editions , its eBook store, will launch internationally in the first quarter of 2011 (or first half, depending on who you ask).
Apparently Google is adopting a ‘universal ‘ approach by relying on browser-based access rather then getting embroiled in the ePub vs. PDF vs. proprietary formats debate. Other technical and legal details are still a bit unclear.
1. And then, of course, they went and renamed it Google eBooks but now you can read more about the formats and other technical details.