Social Media Trends and Free New Tools

Catherine Dhanjal, MMIT committee member and managing editor of MMIT Journal journal, recently attended a Barclays digital age event and has written a blog post on keynote speaker Kate Doodson’s tips and recommendations on the latest free tools which should form part of your social media strategy or tactics.

Perhaps one of the best suggestions is checking out YouGov Profiles, where you can find a typical profile of brand users, interests and preferences of customer groups, and much more from their 120,000 data points. At the moment, at least, this is free and gives you a lot of useful information about your potential audience, essential when planning social media strategy.

Read the full blog post here.


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