Announcing the Programme for the MMIT Conference 2015 – Social Media & Libraries.

We are delighted to announce the full programme for the MMIT Conference 2015 – see below.

The conference theme is social media & addresses areas such as altmetrics, current research, marketing and communications, and delivering services via social media. 

Join us in Sheffield from Monday 14th- Tuesday 15th September 2015. 

Delegates will engage in a series of workshops and seminars on social media themes and the conference will also showcase current research and innovations in these areas through lightning sessions and presentations from researching practitioners. There will also be a student forum where Masters and PhD students will highlight their research.

Our keynote speakers are Marie Kinsey, Professor of Journalism Education at the University of Sheffield; PhD researcher and public library advocate, Lauren Smith of walkyouhome; and Brian Kelly, Innovation Advocate at Cetis, a national centre based at Bolton University. Phil Bradley is our after dinner speaker.

Book your tickets now

To book your tickets please visit our Eventbrite page or click the image on the left.

Image: © Imillian | – Keyboard Red Button Book Now Travel Photo


Platinum sponsors for the conference:


Taylor & Francis

Bailey Solutions

Full programme

Monday 14th September

9:30 Registration

10:00 Welcome from MmIT

10:10 Opening Keynote – Marie Kinsey (University of Sheffield)

11:00 Parallel workshops 1

  • Alison McNab & Judith Wayte (University of Nottingham) – Informal professional development through social media participation and networking

  • Jenny Morgan & Jacqui Taylor (Leeds Beckett University) To Pin or not to Pin?

  • Antony Groves (University of Sussex)  Using Vine to publicise your library services

11:50 Break

12:10 Parallel workshops 2

  • Suzie Kitchin (University of Northumbria) To tweet or not to tweet – facilitating conversation with researchers

  • Michelle Bond & Angela Duckworth (Liverpool Hope University) Create your own social media framework or policy

  • Bailey Solutions (Sponsored workshop) How to measure the impact of your enquiry service: tips and techniques

13:00 Lunch

14:00 Keynote – Brian Kelly

14:50 Sponsor lightning sessions

15:10 Break

15:30 PhD / Research Forum

  • Virginia Power (University of the West of England) Function follows form; the paradigmatic potentialities of social analytic metadata enhancement and its role in promoting OER use.

  • Lara Dodd (University of Northumbria) Using social media to capture information seeking behaviour of aspiring undergraduates

  • Suzanne Parfitt (Charles Sturt University, New South Wales, Australia) Would you like to be my friend? Patrons’ views on academic library engagement through social network sites

  • Shazia Arif (Robert Gordon University) No social media please, we’re researchers

16:30 Parallel workshops 3

  • Vashti Zarach (Bangor University) Encouraging students to use social media for research during generic library skills sessions

  • Lucy Keating (Newcastle University) Seeit, Tryit, Showit: new ways of encouraging library staff to explore social media

  • Ka Ming Pang (St George’s University) How St George’s Library has used social media to promote library services

19:30 Conference Dinner with after dinner speaker Phil Bradley


Tuesday 15th September

9:00 App swap breakfast / registration for day 2 only delegates

10:00 Welcome from MmIT

10:10 Sponsor lightning sessions

10:30 Parallel workshops 4

  • Stephanie Farley and Gavin Willshaw (University of Edinburgh) Social media collaboration – influencing internal practices and cohesion

  • Mark Clowes (University of Sheffield) & Rebecca Stevenson (Rotherham NHS Foundation Trust) Get yourself connected! Creating a joined up social media profile for your library services.

  • Taylor & Francis Carolyn Kirby (Taylor & Francis) and Sally Faith (University of Sussex) Social saturation or engagement evolution? Use of social media in the library – 12 months on  

11:20 Break

11:40 Parallel workshops 5

  • Claire Sewell (Cambridge University) Measuring the impact of social media marketing

  • Timothy Collinson (University of Portsmouth) Daleks, penguins and Sherlock Holmes: effective social media library promotion
  • RefMe (Sponsored workshop) Using student citation as a measure of research impact

12:30 Lunch

13:30 Keynote – Lauren Smith

14:20 Parallel workshops 6

  • Mike Ewen & Carl Barrow (University of Hull) Broadening our horizons

  • Andy Tattersall (University of Sheffield) Blog’s not dead

  • Clare Brown (Collyer Bristow) I’m a cyber librarian! My role in boosting Collyer Bristow’s Google rankings

15:10 Break

15:30 Parallel workshops 7

  • Michelle Walker (University of Northumbria) Engaging researchers with altmetrics

  • Sierra Williams (London School of Economics)

  • Brian Kelly Digital life beyond the institution

16:20 Closing remarks

16:30 Close



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