Aardvark describes itself as ‘social search’; whereby questions are answered by a person (or people) rather than a webpage. More specifically, they propose that seeking answers from people in your ‘networks’ can be more effective and provide better information than reliance on answers from the ‘documents’ that search engines return.
While the platform doesn’t seem to be exactly heaving with activity since they were acquired by Google early last year, it has its loyal fans and questions get answered in good time. However, the real strength of Aardvark is in the instant messaging and mobile access options in what is just generally an impressive but neglected platform.
Aardvark is a more flexible Q&A service than some of the other main players. While the website vark.com is a good starting point, it soon becomes clear that the main emphasis of Aardvark is on mobile access; (via iPhone app) and integration with instant messaging.