MmIT is delighted to announce that the bursary to #CILIPConf19 has been won by Claire Back, Development Manager with Plymouth Libraries. Her role includes responsibility for marketing, communications and outreach. We asked entrants to draft a blog post about their favourite technology, and below we publish Claire’s blog post on her favourite tech tool: Canva.
Designing with little or no design skills using Canva
I’m not a designer, yet every day I have to provide content for the various websites, social media channels and newsletters that make up the digital marketing tools for my organisation. That used to mean struggling with Photoshop or speaking nicely to the corporate design team, but all that has changed since I discovered Canva. www.canva.com
Canva is an online graphic design tool that lets you create professional looking designs even if you have little or no design skills. In this post I’ll just be looking at what’s available for free as so far that’s been enough for my needs, but there are paid options available.
Once you’ve logged in, you can choose to search, or create a design. Canva has pre-set templates for almost everything you might want to design. I only use it for online content, but it is also possible to get print ready files.
Canva is useful when creating content for social media. As people scroll through everything so quickly now, it’s becoming increasingly difficult to grab someone’s attention and a well-placed image can make people take notice. Canva has templates for all the main social media channels and not just posts, it includes headers, event pages, covers and more allowing you to quickly create an image that will work across sites.
Once you’ve decided on a template you can start designing. If you’re happy using the pre-set templates, it’s easy to replace what’s there with your own images and text, download the image and you’re done. However if you have a bit more time, you can spend time exploring all the features. There are hundreds of elements including photos, graphics and backgrounds. Just use the search box to find what you want and add to your design. Adding text is easy and there are lots of different fonts to choose from. You have complete control over colours and placement and the drag and drop format makes it easy to move things around and try things out. Being able to add text and backgrounds using our brand colours is really useful.
Canva will also let you upload your own images to use in designs and once uploaded they are always there, so you can go back and reuse whenever you like. I like this feature as I try to use our own images when I can.
Once you’re happy with your design you can download in PNG, JPEG, standard and print PDF. Canva also saves your designs so they are always available.
Another feature I like is the ability to create a design with custom dimensions, useful for our website, blogs and email newsletter.
There’s also a Canva app, and although it doesn’t have the full functionality of the website its useful if I’m out and about or don’t want to turn on my laptop. I can quickly make images the right size and post from my phone. I can also access all my previous designs.
Canva will never replace the talent and skills of a real graphic designer, but because of the ease with which I can quickly create professional looking content, it’s become one of my most used tools.